The finalists of this year’s crunchies have been announced. Over 110 thousand internauts voted in 20 categories.

I’ve taken a quick peek at the list and the first impression is that a) it is questionable whether companies like Digg or Facebook should be considered - they’ve been on the market for a long time and are already widely recognizable, b) there are obviously lots of innovative concepts, e.g.:

23andMe
Service that will read & interpret your DNA. All that’s required is sending them a saliva sample and… covering the cost of research. Seems like a bargain: $999 + shipping. Company was funded by Google a while ago with Sergey Brin’s wife being involved since its inception.

WeatherBill
Their tag line says it all: “Get Paid for Bad Weather”. Innovative risk management service allowing to purchase customized contracts to protect businesses against weather changes. Hopefully, they’ll soon expand their offering and allow for online weather change orders.

Attributor
Service that will crawl the web to check whether your copyrighted content might be used by somebody else without permission. Less innovative, but practical!